F1 TV audience increased in 2010
Formula 1's television audience figures increased in the 2010 season following one of the most thrilling championships in recent history. Formula One Management (FOM) said on Friday that the audience increased to 527 million individuals over the course of the season. Source: http://www.inracingnews.com/formula-one-news/f1-formula-one-news/f1-tv-audience-increased-in-2010/
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